Creative Campaigns Sancia Dos Santos'Delport (ARepublic) Creative Campaigns Sancia Dos Santos'Delport (ARepublic)

5 communication Inspirations for the tourism & hospitality industry

Whether you're in search of local or international travellers this coming season sculpt communications that speaks to travellers' individuality and purpose. Our latest article shares 5 marketing ideas to package tourism differently in the coming holiday season for local and international guests.

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Marketing Insight Sancia Dos Santos'Delport (ARepublic) Marketing Insight Sancia Dos Santos'Delport (ARepublic)

Research, insight, marketing & strategy

In the relentless battleground of the business world, standing out from the crowd is not just an option – it's a strategic imperative. To navigate the treacherous landscape, businesses must arm themselves with a trio of powerful weapons: research, marketing, and strategy.

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Sarel Delport Sarel Delport

Sancia Dos Santos joins autonomous

Autonomous Republic brings on Sancia Dos Santos 'Delport as its new creative executive director. 'Delport returns to the agency after four years of heading up the digital, content and creative team in an EMEA public relations agency.

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Junior Ntondini Junior Ntondini

When NOT to use social media

Social media is a great tool to use to reach your audience, get your message out there and grow your audience as well as your business profile. But why is yours not working?

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Sarel Delport Sarel Delport

Once upon a logo

Your logo will probably be the first interaction you have with the public. It should show that you deliver a quality service and visually convey your purpose. A logo communicates ownership, quality and values. Its goal is to be imprinted in the hearts and minds of your clients.

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Sarel Delport Sarel Delport

Kipling’s Checklist

Six honest men to help you crystallise your brand and sell better. The key to thinking creatively is to keep asking questions. knowing what questions to ask, and remembering to keep asking them, is the tricky bit.

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Sarel Delport Sarel Delport

Why design thinking is key to Innovation

Design thinking emerged as a process for producing new and sleek technology and products. Over time, it has become a common approach in both the public and private sectors for projects worldwide.

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Sarel Delport Sarel Delport

How to define your target market

Your target market needs to be defined in order for your business to be successful. Even the largest companies in the world have defined target markets. You have to ask why is that?

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