creative intelligence

Developing a clear strategy is crucial for any brand or business to succeed. It helps you identify your goals, the right channels to use and how to reach your target audience. At autonomous, we specialize in combining creative campaigns, digital and brand strategy, and consumer insight research to help you find your "north star" and achieve your business objectives.

We support you in developing a long-term marketing plans that align with your customers' wants and needs. A well-defined marketing strategy involves identifying your ideal customers and determining the most effective digital and traditional channels, both organic and paid to convey your unique message while supporting your business and marketing objectives.

Our team develops social media strategies by first auditing your current channels and analyzing data insights. We then create a plan that includes content themes, hashtag strategies, social engagement tactics, and content planning tailored to your online social audience. The social media strategy serves as a set of guidelines for all your social content, and it includes a defined set of measurement metrics and goals that define social growth and success across the business.

Our team works collaboratively with your brand and business decision-makers to develop a new or refined brand strategy. The process starts with a workshop involving all stakeholders, where a set of design thinking exercises are used to identify gaps and common goals, while diving deep into individual insights. We then curate a framework that reviews how your brand will be presented in terms of personality, purpose, mission, and vision, helping it stand out from the industry and market.

High-quality content is invaluable to driving trust in any business. The team curate offline and online content strategies according to audience research, persona building, content auditing, and current client management systems. The development of the strategy considers what channels, including paid and advertising will perform best for the business objective and obtain the highest value.

A campaign is a specific message and objective that is created for your brand to achieve a particular goal. Our team can assist you in developing online and offline campaigns to meet your specific goals and needs, taking it from strategy to execution seamlessly. Autonomous has creative direction and production experience in developing campaigns for digital, activations and promotions, event and launch campaigns, awards and employee internal campaigns.

Our team curates and implements marketing tactics across various platforms, including digital, advertising, public relations and activations. We provide support across multiple marketing disciplines, including design, influencers, video, paid media placement, copywriting, video, animation, film and photography.

Whether you have a defined content strategy or not, the autonomous team is equipped with the skills to develop content marketing material from the initial draft to the final design. Our team plans content marketing for a period of two months in advance to ensure ease of client approval and the flexibility to incorporate ad hoc content. We create a cohesive planning strategy for content marketing across social media, web blogs, public relations and online media, which increases coverage and leverages SEO.

Building your social networks and sharing information is a great way to increase sales and drive traffic to your website or brick and mortar store. Social media marketing involves creating a 2-month social content plan for LinkedIn, Facebook, Instagram, and TikTok, which includes a combination of graphics, videos, infographics, and short and long-form content. Our team curates and designs social media marketing content, along with paid media boosting and campaigns, to amplify your brand presence online.

Our team provides support for commercial, governmental and institutional organizations in their business marketing efforts. We specialize in digital and corporate communications aimed at effectively communicating with your key stakeholders. In the business-to-business environment, digital is at the core of our delivery and included in every touchpoint. Whether you are launching a new product, closing an IPO, or organizing a closed business event, our corporate offering can provide support while keeping your brand reputation at the heart of everything we do.

In a retail environment, it is important to promote products and services to the appropriate audience through the correct distribution channels in order to increase sales. Our team can assist you in curating and implementing both direct and indirect marketing strategies using various methods such as advertising, activations, promotions, public relations, partnerships, and online marketing to help you achieve your sales targets for your retail or service business.

Our team specializes in developing online marketing content in various formats based on your company's unique goals and objectives. We can help you with everything from designing your website and developing it, to creating, implementing, measuring and reporting on your social media channels, influencer marketing, Google Ads, SEO, video ads, search and remarketing. We are here to cater to all your online marketing needs.